Hey,
Does someone have best practices or a list of things to avoid in sales pitches/ Emails? It would be super helpful to know the do's and don'ts when writing to a potential client about a product. Please link any article, video, or book you can recommend to me.
Thanks
Only that it's not about your product, it's about your client.
Examples:
Forget about yourself and focus your messaging on your client and their needs. Add storytelling to touch the emotional part of the brain before going all in on numbers and data.
There's a lot more — Here's a professional newsletter that teaches exactly that.
Hope this helps!
you nailed it
This is great advice. What I get from it is: avoid "I"/"We" statements and tell a story about you product.
This comment was deleted 2 years ago.
Can help you create custom messages and nail user acquisition for your product, just dm me on twitter.
Thank you @Denis_Shatalin . Unfortunately i dont have twitter. Do you have linkedin?
Yes, name is the same
I read this book: https://www.holloway.com/b/founding-sales and I found it very helpful coming to it with no sales experience. It's impossible to sum up everything in one comment, but the absolute #1 important lesson for sales is to listen.
If you speak to someone and you are (1) listening to their problems, (2) truly genuine about why you care about this problem, and (3) trying to build a long-term relationship with them, they will pay it back.
They'll want to continue speaking with you, or they'll refer you to friends or coworkers who have the problem, or at the very least they'll describe exactly what their problem is so you can build your product in that direction.
So it's not about crafting the perfect description of your product, it's about trying to help people. Just imagine yourself in their shoes - would you rather have a product pitched to you, or have someone sit there and listen to what you care about?
So the keyword here is to Listen. I agree with you and I know this is a skill I still need to work on. It sounds easy to do, but it's really not. Especially as a Developer, you always want to tell the customers about the great features you've implemented. Thank you @camber