What is the best way to grow a SaaS product?

SaaS companies are everywhere, and based on statistics, new companies are launching every day, and entrepreneurs have the opportunity to succeed or to fail.

If you’re one of those entrepreneurs, you need to focus on two things:

1. Acquiring customers: getting new leads/customers in the door

2. Retaining customers: getting customers to renew subscriptions

If your SaaS product is brand new or you’re already generating millions in revenue, new customers are the lifeblood of your business.

You need to keep your existing customers happy and renewing, but if you don’t get new ones in the door, you’ll eventually stop growing. So, in addition to building a great product that people need, you have to get more leads and turn those leads into paying customers.

Tips to acquire customers for your SaaS product

1. Direct sales

• Study your target market/group
• Identify a group on LinkedIn or Facebook where your target market might be active
• Identify a job title on LinkedIn that will contain a large number of prospective customers in need of your product
• Collect and make an email list to get in touch with customers

2. Search Engine Marketing

• Ads and Campaign
• Brainstorm keywords that can easily attract customers
• Create a good landing page
• Determine your budget for the ads

3. SEO Strategy

• Target keywords that matter
• Create blogs
• Quality content
• Get backlinks

4. LinkedIn Ads

• Sponsored InMail
• LinkedIn text ads and promoted content

5. Press Relations

• Define your Target Audience & Goals
• Brainstorm and Create a Calendar
• Meet the Editors in Your Industry

Nobody ever said building a SaaS business was easy. But if you reassess it and break it down into simple steps, you’ll have a much better handle on your business. Doing this enables you to identify weaknesses and areas to focus on. Follow us for more useful information and Tips!