B2B Sales - where to start?
My cofounder and I have gotten our product in a place that I feel will allow us to distinguish ourselves from competition in the market. I’m ready to get out there and start selling, and hopefully gather feedback from end users on functionality and future product improvements. How have you/what advice do you have for starting down this journey?
We are planning on reaching out directly to potential customers with personalized emails, possibly following up with calls as well. Any thoughts on playbooks or just general advice. We are both software engineers, so sales isn’t our strong suit at the moment.
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I had a great chat with Marc LG, who has founded PowerImporter, where he explains how he was able to get his first B2B clients.
This is great, just subscribed to the podcast. Thanks!
Do 50-100 client interviews... Great book: The mom test.
You can't sell until you know the REAL WORLD value your product brings.
It seems you have built your product based on a thesis of a value proposition.
Now you need to validate your thesis by learning what the real world is like for your prospective customers. When you KNOW how they think and feel about the problem you solve. Then you can have the meaningful conversations that lead to sales.
Save yourselves from the burning pit in your stomach of not knowing what is important for THEM.
People don't care about your product. They care about their problem.
Learn about their problem so you can show them you cared about it too - Enough to come up with a brilliant solution for it.
Sales is NEVER about "YOUR product" - It is ALL about "THEIR problem".
I hope this helps you reframe how you see sales - So you can make lots of them ;-)
What timing! I just posted on this topic:
https://www.indiehackers.com/post/my-end-to-end-cold-email-process-for-b2b-0ef101c4a9
Let me know if I can help or if you have further questions!
There's a lot of value in that post! Thanks!
Wow, that post is EXACTLY what I was looking for. Thank you so much for taking the time to put it together. People like you are what makes this community so great!
Great! Love hearing that.
I would suggest focusing on one mode of outreach, it could be cold call , emails or advertising. Once it becomes automate has a proven system that works then you can start other modes of outreach. You can hit 100k arr , with one mode of outreach. I'll be glad to help you out if you need help. I'm in sales and marketing for over 7 years
Hey Nathan, I saw your post and I'm interested to help (no charge $$).
I currently assisting Saas businesses with leads from their alternatives tools, think an Ecommerce tool reaching out to businesses currently using Shopify.
If B2B outreach is your thing, drop me an email at [email protected]
Cheers!
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