The Best European Marketing Softwarein 2021
67% of marketing leaders currently use marketing automation software. Many more likely use other marketing tools for sending emails, analytics, chatbots, and even managing consent.
But for those operating in the European Union or Switzerland, choosing the right software comes down to more than just the sum of its features; with data protection laws becoming stricter, companies must also consider where the data they store might end up, and what consequences might that have.
Because the data privacy laws in the EU and the United States differ, companies operating in Europe are at risk of legal issues, with many businesses already facing complaints about sending data to the US.
But how can you avoid issues if your business is located in Europe or conducts business in Europe?
In this post you’ll find answers to these questions, as well as a comprehensive directory of European-based companies you can opt for instead:
