Start Here
Stories
Ideas
Start Here
Learn what it means to be an indie hacker.
Community
Connect with other founders and creators.
Stories
Get inspired by others' success.
Ideas
Get your creative juices flowing.
Products
See what everyone's working on.
Store
Buy an Indie Hackers t-shirt.
Newsletter
Stay up-to-date in 5 minutes or less.
Log In
Sign Up
1
Like
0
Bookmarks
2
Comments
Report
CPC or PPC?
by
Lakshya Sharma
What is the difference between google / cpc and adwords / ppc in source medium report?
Trending on Indie Hackers
I've built a 2300$ a month SaaS out of a simple problem.
19 comments
🔥 Roast My Landing Page
12 comments
Where can I buy newsletter ad promos?
11 comments
How would you monetize my project colorsandfonts?
8 comments
Key takeaways growing MRR from $6.5k to $20k for my design studio
6 comments
How I built my SaaS in 2 weeks using NextJS and Supabase
5 comments
Hey Lakshya,
Pay-per-click advertising has proven effective in driving traffic to websites. In order to succeed with pay-per-click advertising, marketers must learn about the various types of keywords and campaigns, and develop strategies that increase conversion rates.
When choosing a campaign, advertisers should consider several things before deciding whether to go with CPC or PPC. For example, the cost of running a campaign depends upon the number of impressions. If you want to target high-traffic websites, then PPC would be a better option. On the other hand, if you want to reach specific audiences on social media sites, then CPC would be a good choice.
That's great - thanks for this sir