3
0 Comments

Pricing Strategy for Covid-19

Hello Everyone,
If you are here, I hope everyone is doing relatively well as compared to the ones that are suffering due to the COVID-19.

Over the past couple of months, we have a significant increase in the number of designer applicants looking for an opportunity to work with us. While some of these applicants were looking out for more projects to make out for the decrease in projects, while others trying to make their ends meet.

At some point, we felt really sad to see the increasing loss of jobs and designers losing their income to support their families. Being a design company we felt the need to do something to help and support as many designers as possible. The only way this could work was by getting more clients on board. The more clients we get, the more designers we can support by eliminating out the operational costs. The quickest way is to give significant discounts to convert more visitors and hence we came up with the following promotional offers:

  • Offer $349 monthly Design plan for $200
  • Offer 1 month Free on purchase of 1 month Design Plan
  • Offer $100 off on the monthly Design Plan

What do you think, which kind of offer seems like a steal to you that would help us convert more clients, and why?

Here's our current pricing: https://draftss.com/#pricing

Trending on Indie Hackers
How I Launched My AI Startup with a Warm Email List and Zero Marketing Budget? 31 comments Here's how we got our first 200 users 29 comments What you can learn from Marc Lou 20 comments Reaching $100k MRR Organically in 12 months 14 comments Software Developers Can Build Beautiful Software 13 comments Worst Hire - my lessons 11 comments