How I used demo call bookings to get more customers.

I'm Rish, the founder of Checklisty - a gamified onboarding checklist app.

Today, I will be sharing my process of using Calendly bookings to drive even more demo calls.

In creating my Calendly form, I make sure to ask questions such as - What barriers are you currently experiencing? What type of solution are you looking for? etc.

This helps in 3 ways

1. It validates my customers and anyone willing to fill up a form are generally genuine.
2. This gives me an insight into their problem and helps me plan how to explain the benefits of my solution to them.
3. Helps me drive more demo calls.

What I do for point 3 is export all my bookings into a sheet.

I then hunt for their responses to these questions that I have asked:

I pick out commonly used terms and keywords from these to understand the language that my target market is speaking.

Now I use these keywords in multiple ways to target new prospects:

1. I write valuable SEO blogs targeting these keywords to improve my searchability for these terms to drive this traffic right to me.
   

2. I use F5Bot and Syften to track social media for people speaking about these exact words. This helps me find people facing this problem that I can help them with.
   

3. I use FB and Slack to ask questions with these keywords to find the target audience that faces this problem and can benefit from my solution.

4. Use these keywords in my cold emails and A/B test on which work best.
   I'd written about this earlier. You can check it out here: https://www.indiehackers.com/post/cold-email-template-that-sells-how-i-got-100-signups-for-my-beta-saas-dd72fb75a3

PS: Do you struggle with trial to paid conversions? Your users aren't using your product right?

Checklisty beta has just launched and is offering a LIFETIME FREE deal to all people who signup this week. Hope this helps a to of people from this amazing community

Thanks