5 essential metrics for Instagram hashtag research in 2021

There’s an almost infinite number of hashtags available for you to use on Instagram.

But, how do you determine if one hashtag is better than the other?

In the past, you could look at the number of posts on a hashtag and determine if that hashtag was good enough or not — nowadays, not so much.

You can still use it to stay away from hashtags that have a really high post count. This typically indicates that a lot of people use the hashtag and your posts will get lost in the thousands posted each day. It can also help inform you if a hashtag doesn’t have many posts using it at all. It can be a sign that the hashtag isn’t very popular since not many people have ever used it.

But other than the post count for each hashtag, what else should you look at?

Instagram doesn’t provide any more data to help. 😤

Fortunately, we can calculate other metrics during our hashtag research and take our reach to the next level.

Here are my 5 most important hashtag metrics to focus on in 2021.