7
12 Comments

Do you actually like building in public?

For background, I've been working on solo-dev projects for the past few years, and marketing is the thing I've hated the most. Building in public seems to be one of the best ways to do so as an IndieHacker.

I'm building a tool to help others (and myself) get better at Building in Public (not including the link to avoid self-promo). There has to be a better way to build the habit of marketing. My tool combines AI + reminders + encouragement to help people actually get better at marketing, and not just rely on AI crutches or stop trying after a week.

I'm mostly looking for your thoughts / advice.

  1. Have you tried building in public / growing on Twitter? Why or why not?
  2. Have you ever tried AI marketing tools?
  3. Would you prefer email or text reminders? I'm thinking text would be better because we already get so many emails every day.

Thanks so much! If there is any advice / feedback I can provide on your startup, please let me know and I'd be happy to help.

  1. 2

    I would really like to learn this.

  2. 2

    I basically done Kamal Handbook in public on Twitter/X and really enjoy the momentum I created. And no, I don't use AI marketing anything.

    1. 2

      eyyyy! Found another Ruby dev!

  3. 2

    I have grown an audience on Twitter. I tried twice, didn't work but third time was a charm and it took off. What I understood is that if you are genuinely sharing things that you are passionate about, people will know and follow you. If you are just pretending to do something or doing something but aren't really passionate about, people will see that too.

    So I think Building in Public only works if the thing you are building isn't just another project but it should be a passion project. That will get you following and hopefully future users.

  4. 1

    Question: What do you think is the biggest bottleneck that creators face while building in public.

    I think it's managing the chaos between thinking about the product/build and on the how to present things other side.

    Maybe a tool that would ask me (maybe via email) - what did I do today or similar introspective questions, and the reply back with thread/tweet ideas that well present it to a (predefined) target audience in a (predefined) voice might work well, more so than reminders. wdyt?

    Here are my answers:

    1. Not quite, I'm not that consistent with what I'm building right now. I build things almost everyday, but not the same things or projects.

    2. Not much

    3. In India SMS(text) is usually cluttered with random marketing messages. So I'd prefer email - I use an inbox 0 workflow and email works best for all kinds of incoming communication and reminders :)

  5. 1

    i didn't try building in public but would be interested in trying your product cause i want to start building in public

  6. 1

    I've never done building in public, and I have no idea how to do it. I'm considering getting started with this approach.

    1. Never
    2. No, because I am a beginner, and It would not be worth the value to try it now.
    3. E-mail for me is not bad.
  7. 1

    1: I haven't tried to build in public so far, but I was thinking about it with my current project.

    2: No, not so far.

    3: I would prefer text reminders, because as you already said, we get spammed with emails all day already..

    Good luck with your Tool!

  8. 1

    It's great that you've generated momentum for your Kamal Handbook on Twitter/X without relying on AI marketing. This means you've successfully engaged your audience through genuine connection and content quality. Keep nurturing this momentum by continuing to connect with your audience—it's a powerful way to build your presence authentically.

  9. 1

    I like the idea of building in public, and I enjoy writing tutorials on my personal blog as I learn new things building!

    But personally, I don't like building in public as a marketing strategy. Maybe it's because I've never built something that caters to "builders" where the strategy might be effective, but it seems like the hard work of traditional marketing pays off better over time.

  10. 1
    1. Yes. Started in February. I learned a ton just by participating in it, especially marketing stuff, where I am a noob.
    2. Not AI related. People will always see if it is AI or not, I advise against it. The tools to schedule posts or finding target audience can be good though.
    3. Me? Email. But it has to have good value or it goes to spam
  11. 1

    Share the link!
    Your biggest advocate has to be yourself.
    Self promotion is good!

Trending on Indie Hackers
Reaching $100k MRR Organically in 12 months 29 comments What you can learn from Marc Lou 20 comments Worst Hire - my lessons 11 comments How to Secure #1 on Product Hunt: DO’s and DON'Ts / Experience from PitchBob – AI Pitch Deck Generator & Founders Co-Pilot 10 comments Competing with a substitute? 📌 Here are 4 ad examples you can use [from TOP to BOTTOM of funnel] 9 comments 87.7% of entrepreneurs struggle with at least one mental health issue 8 comments