💡 Use this metric to measure content efficiency of competitors at scale

Competitors with the most organic monthly traffic don't always mean that their SEO strategy is efficient.

Check the 'Average traffic per page' metric to get an overview of your competitor's content efficiency.

Average monthly traffic per page = (total monthly traffic to the domain)/(number of organic pages)

This metric gives you an idea of how well their content performs in the search.

Here’s an example:

Ideally, the higher the 'Average Traffic per page' metric of a website, the more efficient it's content strategy.

How to use this metric:

• Analyze competitors and their content efficiency
• Track ‘Avg. traffic per page’ metric periodically to track the performance of your site
• Avoid copying (/taking inspiration) content strategies of sites with a very low value of the metric
• When you get a very low value for this metric, audit your content to find dead-end pages that receive no traffic.

That's all, folks.

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