Help prospects relate to you as more than just another business

As an early-stage founder, earning people's trust may feel daunting. But it doesn't have to be complicated. Simply sharing your origin story and motivations can help prospects relate to you as more than just another business.

For me, starting founders cafe came from a deeply personal place. After the challenges I faced as a solo founder, I became passionate about helping like-minded founders. I saw too many people struggling alone when the solution seemed clear to me.

Of course, execution wasn't so easy. I had to leverage past experiences to even get started. But I knew my desire to help out other founders outweighed any roadblocks.

Here's a sample:

I'm proud of what we've achieved. We have [metrics or examples] of people we've helped [primary benefit]. Our customers are our biggest advocates. As one shared recently insert testimony

I hope this helped! connecting back to my passion re-centered me. I knew there were people counting on me.