Money Making SEO Strategy for your Saas

I believe that SEO can be extremely beneficial for early-stage to growing software startups. Still, lots of cash can be spent on creating content that literally does not get any direct result, MRR, or signups due to poor content quality, product knowledge, erroneous difficulty assessment, and no lead magnet.

Money making & lead generation SEO strategy

Month 1: Set up attribution analytics & understand sales,
This process is all about efficiency, using full-time writer/s at their full potential, doing the boring work of talking and engaging with sales, understanding customers' needs by doing calls, and then working on the content with your writers.

Create a list of 10 pain points: To understand customers and the sales side of things use the Jobs-to-be-done framework (there are many resources on the internet about this)
Also, choose your 5 direct competitors (i.e the ones that are most similar to you and tackle the same Ideal Customer Persona)

Month 2: Push 40-60 bottom of the funnel pages
Essentially it is different from the inefficient process of startup writers and SEOs for picking and producing content. You have to operate like a one-person-agency here and create specific processes and systems within this timeframe that will completely beat the previous strategy (which is possible)
20 pages bottom of the funnel: From these 5 competitors create 20 content page ideas for comparing them versus you and comparing them between themselves.

Comparing themselves means comparing two competitors and listing their differences while subtly positioning yourself there as the best solution out of those 2. You can use Leadfeeder to track the companies looking for “X competitor vs Y competitor” type of pages
Also, a huge chunk of these pages should be on the alternative side of things. For example “Best 5 alternatives for X competitor”

10 middle of the funnel pages: based on use cases build listicle-type articles (middle of the funnel)- Use cases should be found by talking to sales (jobs-to-be-done) and looking at your competitor’s solutions page. For example, Asana can also be categorized as a “Workflow builder for teams”, “Productivity reporting for devs, writers, marketing, sales…”, “Workload reporting software”, “Kanba/Calendar/ tasks management software”, and “Goals setting software for companies”, ETC.
Write an article for each pain point coming from the list you created in the first month

Once your content process is set up, create a lead magnet that will make users place their email. You have to take them into a webinar. The webinar should be given by the person who has the most chances of selling the software, normally you, or the product owner (who does also engage with the product and vision). Alternatively, try to find a sales person.

Convert website visitors into webinar watchers for then signing up for a demo.
From month 3 we are supposed to start seeing at least the 1st MQL
Month 3-6: Rest in peace and rewrite old content and update successful ones
The only task here is to keep the website working, check on technicals (404 broken links) here and there, and edit the most performing pieces of content while also updating the old ones (these last 2 are highly underrated).
Results:

10 Sales Qualified Leads per month or 5 big enterprise sales (approx)
1-3 keywords ranking 1st-4rd position
Impressions went up as well (>150%)
ARR up 12%-22%
For 200k/yr software with an average deal value of $700 USD this means an extra $44K (pessimistic) - $120k (optimistic)

If you'd like to check out my services you can go to the link below:
https://www.fiverr.com/alejobravo/build-seo-for-your-software-company-from-scratch