Drive more inbound leads from your site

It all starts with crafting a compelling hook that clearly explains what your product or service does in a few short sentences. Don't just say you're a LinkedIn messaging tool - tell me you allow sales reps to book more demos by enabling targeted outreach at scale.

Next, showcase sample results or a case study showing a client win. This builds credibility and gets visitors excited about what your product can do for them. Focus on metrics potential customers really care about - revenue increase, higher productivity, etc.

End your hook with a strong call to action, telling visitors exactly where to input their information if they're interested. Remove any friction in this first interaction.

Now you need to show, not just describe, your product. Add a quick demo, gif or images that give visitors an instant visual understanding within 1-2 seconds.

Comparisons to competitors are also essential. Explain clearly how you're different and better. Don't be generic - if you're faster, show side-by-side load times.

Instead of bland process steps, frame your timeline around achieving client wins. People want to know how specifically you'll guide them to success.

Finally, social proof is crucial. Spotlight tangible ROI and testimonials from current customers. This builds immense trust and credibility.

With this formula, you'll turn far more visitors into leads. I've advised startups who went from 5 to 30 leads per month using these techniques.

If you’re a B2B Founder looking to grow inbounds, check out https://www.storymage.ai/. Our content helped Mac/Andrew get 9 inbounds and $15k in the first month.