What happened in Marketing Recently (ChatGPT Fades Away)

1/ Instagram’s CEO announces that Threads app will not launch in EU for many months.

2/ ChatGPT’s Intelligence drops revealed by Stanford research:

For GPT-4, the percentage of generations that are directly executable dropped from 52.0% in March to 10.0% in June. The drop was also large for GPT-3.5 (from 22.0% to 2.0%).

Update: Feedback about report is negative, as mentioned by another user in the comments. Not much to prove came from stanford about GPT losing it.

3/ Meta launches LLaMA 2 LLM for free use & it is open-source. Plus, Microsoft will use this LLM in their Azure services as part of the new partnership.

4/ Bing AI gets Visual Search Options.

5/ Tiktok launches “TikTok Elevate” A talent Sourcing program for Artists & Musicians on the platform.

6/ Telecom operator Orange’s ad for ‘Les Bleues’ makes a huge spark as it highlights assumption biases in Human Mind.

7/ Facebook launches new video editing tools & Renames “watch tab” as videos.

8/ Pinterest introduces mobile deep links for shopping Ads.

9/ Kroger is releasing a new one-stop Ad platform for marketers.

10/ Wix announced its AI site generator.

Just In: Comcast Releases its annual advertising report with new marketing insights.

Jaskaran’s Daily Insights

MrBeast recently mentioned on a podcast that the new challenge on Youtube isn’t having a great thumbnail or Title. It is auto-play. He mentions as soon as the viewer stops, the potential viewer stops. The video starts playing.

From the start, he needs to have visual storytelling in the video to make the audience click to watch video. He also mentions having storyboard artists to help with storytelling in the beginning.

Well, Many believe the biggest factor in the content is his own persona. That’s true but it is amazing to see how he is informing others about these platform changes.

How are you planning to fight Auto-play on Youtube? You can’t have storyboard artist coming to you. I personally know AIDA framework applied in the starting of the video will be quite helpful & engaging.

I hope this helps to plan your week ahead, in some way.

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