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I A/B test my pitches

I enjoy hearing what people are doing for living, what they spend most of their hours on, and usually they ask in return. So it happens that I get to pitch to almost every new person I meet. And also to people I haven't seen in a long time.

I usually prepare about 3 explanations of what I'm building (pitches) and choose on the spot which one I pitch right now. The results are interesting, I can usually tell after 10-15 conversations which one is better.

Then I create 2 more and test the current 3 options.

When doing that I highly recommend hearing their story and what they do first. You can then try to spice your pitch with elements that they can relate to.

For example, if I learn that my conversation partner has a child with ADHD then I can spice it with my personal story, or if I know that they are an electrical engineer then I can connect it with a skill they might want to learn ("VHDL, FPGA) if I know something about that field.

How do you present your project to new people?

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    Like the idea of creating multiple pitches ahead of time. I'm doing the same while submitting my product to online sites. Feedback isn't as clear as in-person, but I can at least compare which pitch converts better.

    Also like seeing how my more mature competitors explain it on their sites & blogs.

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