How to grow your audience and build trust with short video content

I'm building ClipWing - a tool for creating short clips from your long videos.

But why do we need short clips? 🤔

First of all, let's be honest - people are pretty lazy! And I'm lazy too. It's much easier to watch a short video than to read an article or watch an hour-long video.

🚀 Dynamic image "involves".
Viewing doesn't require effort from the users, so they are willingly involved in the content absorption process.

🫶 Trust level.
People are better at believing what they see. You can talk a lot about something, giving the most compelling reasons. But it is better to show and, thereby, win over.
Video content makes the brand closer to potential customers. Short and unforgettable videos convey your values to the audience, teach, motivate and even give emotions. All this in the future builds positive and trusting relationships with users.

📈 Audience growth.
Users actively share interesting and useful video content. If you make an interesting short video, it can easily become viral and collect large coverage. Therefore, clips can be considered as a free promotion option.

What is important for creating video content?

⏳ Video duration.
The faster and lighter the content, the more likely it is to engage viewers. Short videos have time to grab the attention of users before they scroll further. With each next minute of the video - the interest and attention of the audience falls.

🎁 The value.
It is important to stand out and be remembered by users. be creative to beat the competition. So as not to turn into an intrusive and uninteresting advertisement - talk not about the product/service, but about the benefits that it brings.

🫵 Be yourself.
People love to follow people. If they know who is behind the scenes of the product, they will have more confidence in you. Joke, or show how you choose a font for your product while sitting at a laptop - all this can be the reason that your product will be chosen among competitors. "Wow, I love this dude's sense of humor - I'll pick his product at the very least because I want to support him!"

✍️ Conclusion:
Nowadays, video is more effective than photo and, especially, text. videos perfectly attract attention, convey information better, convince, and sell. Using video content increases conversions.

According to statistics:

🔥 88% of internet users made their final purchase decision after watching a brand video (Wyzowl).
🔥 Articles with videos get 83% more traffic than articles without videos (SEMrush).
🔥 86% of companies use video content as a marketing tool (Wyzowl).
🔥 Short videos (TikTok, IG Reels) are the most effective social media content formats in 2022 (Hubspot).
🔥 According to 64% of marketers who took part in the Hubspot survey, the optimal length for a short promotional video is 20-60 seconds.
🔥 According to Animoto's statistics, Internet users who regularly buy goods online recognized video as the most useful type of content.

If you don't like to spend time cutting your long videos but you want to create more short clips - try https://clipwing.pro/ 🦋