Free trial based on use limit or time limit?
I have a fitness app (Max reHIT Workout) and my current method of offering a free trial is to let people have access to 5 fully functional workouts free, forever.
There's are two ads: an interstitial ad and a banner ad.
If you want access to all 20+ workouts, lots of extra features, and go ad free , you can buy a yearly subscription for $5.99.
You do not have to enter a free trial period with CC because I absolutely hate that approach.
I'd like to increase conversions. Two methods I'm considering:
- Have a completely functional system without ads for 5 workouts. I figure if you've used the app 5 times and you don't want to buy, you'll probably never convert. A complication is this requires the user to login because i use cloudkit to store data for cross device access. After 5 workouts if they choose not to convert I revert back to a limit of 5 workouts with ads. Of course they can subscribe any time. I hope they realize the value ad of the extra features and workouts.
- Similar to 1, but the time limit would be two weeks instead of five workouts.
Do you have any thoughts on which would be better? Or any better ideas in general?
thanks
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Essentially, yes.
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So just to summarise..
The current approach is:
Start with a limited product and the promise of a better experience, if the user pays (gain value).
The new approach is:
Give the best user experience possible up front and then remove value, if the user doesn’t pay (lose value).
Loss aversion is a powerful motivator, people tend to value what they have now more than what they might gain in future, so it sounds like a clever strategy.
Worth reading about “hyperbolic discounting” for related information regarding economic decision making.
I do wonder what might go wrong? Perhaps there are some good blog posts and/or books that might provide direct insight regarding product trial periods, rewards etc.
Keen to know how it unfolds!
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