This SaaS, built with No-Code, went from 0 to 15 paying users in 2 months

Katt here 👋

In No-Code Exits I share every week a success story of a non-technical founder.

The issue of this week is the story of Tanishq and Rushab, 2 serial no-code indie makers.

You will learn about:

• ✨ Turning an irritating process into a business
• 💰 Marketing tactics to get the first paying users
• 🧰 The No-Code Stack and ChatGPT as Phyton expert

A relatable start

The story of Tanishq and Rushab, a product manager and architect from India, starts like many of our stories. They had the desire to create their own products. One problem: they had no coding skills. This led them to the world of No-Code which enabled them to launch multiple products and enter the magic world of Indiehackers.

The idea for SparkSocial popped up when they were working on some side-projects. One of their successful methods to get new visitors to their website and acquire new users was by monitoring certain keywords on social media and commenting on them. Those posts often got more than 10k views. There was one problem: it was a time-consuming manual process. Getting irritated by the tedious process, they decided to build a more automated solution. It worked and led to getting 20-50 high-quality leads every month. They decided to turn that into a product and that is how Sparksocial was born: a platform to enable social media lead generation by social listening and mass outreach.

0 to 1 in 2 weeks

The initial version of the product emerged from a two-week development sprint. It was just a simple social listening tool that tracked keywords on Twitter and Reddit, sending real-time notifications to users. Their personal experiences and early user interest they received by sharing the tool on Twitter and Reddit gave them the initial validation to keep working on it.

The stack they used:

• Webflow for creating the product's landing and marketing pages

• Bubble.io for the front-end development, API integrations, workflows, and database management

• Loops for email automation

• Crisp for customer support

• Basis Labs for Bubble components

• ChatGPT-4 to write some Python scripts for automating scraping tasks across social media platforms

Since the launch (in november 2023), they reached over 350 signed-up users, with a monthly visitor count surpassing 10,000 on the website. Revenue has seen a steady 100% month-over-month growth with around 15 paying customers at this moment.

Meta markting

User acquisition has been multi-faceted. Tanishq and Rushab leveraged social media marketing, tapping into the very platforms Sparksocial specializes in. Networking within the marketing community also brought valuable insights and users. For example: they joined multiple marketing communities across Reddit and Telegram where they casually engage in the community, share their expertise and plug Sparksocial when relevant. Additionally, they focused on cold-outreach and used their own product to reach-out to the masses. Very meta! One concrete example is that they used Sparksocial to scrape all agency founders and then sent them a case-study of one of their agency customers and how we helped them get leads.

Some final wise words from Tanishq:

For those starting in the No-Code space, my advice is to focus on solving a real problem you're passionate about. Don’t hesitate to iterate based on feedback.

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