6
3 Comments

Gamify Your Free Trial Like ProdPad

Data analysis on ProdPad's users explained that using the standard 30-day trial period was too long, with most decisions happening within the first week.

ProdPad Website

So, they reduced the trial period to 7 days, and conversions doubled.

However, some users still craved more time.

Instead of simply extending their trial, ProdPad got creative.

They gamified it.

ProdPad Trial Extension

Users could now earn extra trial days by engaging with the features on the platform:

1/ Adding a Product? +1 day
2/ Entering your Product vision? +2 days
3/ Adding an initiative to your roadmap? +2 days
4/ Adding a description to your roadmap? +2 days

ProdPad Trial Extension Completed

ProdPad then has nudges throughout the app to inform you of your real-time progress.

ProdPad Trial Extension Achievement

This 'win-win' approach skyrocketed results:

1/ Trial-to-conversion time doubled again.
2/ The overall conversion rate tripled again.

Gamifying ProdPad

Beyond these impressive metrics, it increased valuable user feedback, which fueled continuous improvement.

‍~ Thanks to Janna Bastow and the ProdPad team for helping me with this :)


If you enjoyed this post, you can subscribe here for more like this and find 34+ B2B marketing examples over at The Growth Archive

posted to
Growth Archive
on February 28, 2024
Trending on Indie Hackers
I've built a 2300$ a month SaaS out of a simple problem. 19 comments 🔥 Roast My Landing Page 12 comments Where can I buy newsletter ad promos? 9 comments Key takeaways growing MRR from $6.5k to $20k for my design studio 6 comments How would you monetize my project colorsandfonts? 5 comments YouTube? How to start 5 comments