Google Ads CTR results

Hi,

I started ad campaigns for two of my newly launched startups to bring more people to the site this week. I'm not planning to use paid ads for a long time to acquire users but to gauge the interest when someone is in the site by collecting metrics on their actions .

I started a display and a search campaign for each and I am getting the following CTRs:

Startup A
Display: 0.5%
Search: 2.65%

Startup B
Display: 0.85%
Search: 8.92%
what do you think about these results?

Great for A and B
Great for B only
Boring. They look just like any other ad campaign
Terrible
CTR means nothing

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Mark Kose

posted to

Advertising

on February 5, 2021

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2

I would recommend creating a 1 click landing page even something as simple as this:
http://2getpreapproved.com/

So you can test your Call to Action, primary benefit and supporting benefits.

Not the greatest design but it actually worked. to generate leads. One thing I noticed is ever medium is different so some of it's transferable to other advertising others things aren't

sharemywin

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3 years ago
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1. 1
  
  Thanks! Great idea
  
  markkose
  
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  3 years ago
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1

Difficult to judge because display results can out-perform search depending on how engaging your ad media is

pablosvg

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3 years ago
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1. 2
  
  Thanks!
  
  markkose
  
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  3 years ago
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