How can Instagram bring me new users?

Hi! My team and I launched the beta version of https://www.keypup.io, an Agile automation tool for developers. As we move towards 2021, we've been thinking about new strategies to get new users.

So what about creating an Instagram account? I have not seen a lot of software company accounts there.
What type of content should I post on Instagram to get new users?

Thanks for your help!