How to 2x your meetings with investors by tweaking your blurb

In the past 9 months, I helped dozens of founders with their fundraising. I even offered some free help for indie hackers here a couple of months ago.

I noticed one funny thing: founders with short and sweet blurbs had higher response rates (the record is almost 70%!) and got 2-3x more meetings as a result.

I think it's crazy because it's just literally 3-5 sentences about your company.

Here are my observations:

№1: Your blurb should answer these questions:

- What do you do?
- Who are your customers?
- How far along are you?
- Do people want what you make?
- Who are you?
- Where are you based?
- What round are you raising?

Get rid of everything else, including: marketing strategy, competitors, development roadmap, cool features, etc. You'll have a chance to elaborate on all that on the call.

№2: Make it short, 30 seconds or less to read it.

Investors have a very short attention span.

№3: Make it so simple anyone can understand it.

You never know who will read your blurb.

The main goal of your blurb is to present the core aspects of your company in the shortest way possible, so an investor can decide if she wants to meet with you or not in under 30 seconds.

Here's a blurb of my startup that I'd use if I were fundraising:

Shizune, an SF-based SaaS platform that helps startup founders get investor meetings by automating investor research and outreach. Our progress:

• $90k in pre-orders growing at a 100% MoM rate.
• Launched the MVP two days ago (Nov 2).

Thank you for taking the time to read. Hope this helps!

If you want to learn more about crafting your blurb, check out my full post here: https://shizune.co/blog/how-to-write-a-blurb-that-gets-2x-more-investor-meetings/

P.S: I learned quite a lot about fundraising, so I'd be happy to answer any questions.