I gained 400,000+ views on Reddit. Here's my guide.
I just launched successfully (again) on Reddit with 40K+ views. I’ve done it a couple times and accumulated ~400K+ views.
Here’s my approach to launching on Reddit:
1. Find an audience where your product works
Research subreddits that could benefit from your product.
Big or small, a well received relevant audience will get you your first users.
Don’t sound like an advertisement
People hate this on reddit more than anything!
Use the “top post:all time” filter to see the top performing posts. Mimic this, but in your own voice. 😉
3. Let curiosity lead people to your website
Don’t be pushy or salesy in your post and push them to buy something. I subtly hint at the resource in a comment and never include it in the post. I usually say, “if this sounds interesting check it out here 🔗” or something similar.
I also make sure that they gain something from the post. Whether it's a tech breakdown of how I built something or an interesting story about why I made the product.
4. Get your friends to upvote your content
Getting eyes on your post is important.
Figure out the most active times, post at those times and get 2-3 people to upvote immediately. This will boost the post enough to get to the top of the "hot" results and in front of users.
5. Brace yourselves!
People are known to be incredibly harsh critics on this platform. So even if 90% of people upvote there’s going to be someone who has an issue. It’s okay, hear them out, if it’s nonsense, be calm and reply diplomatically or just ignore.
Not 100% of my posts were successful. Even when the upvote rate was greater than 90%, some of my posts got taken down. But I still made $1000+ dollars from those posts! So don't get discouraged by this.
Etiquette-wise, it's generally good to reply and be active and support people in the comments. Being cordial works well.
About me
I got my previous app http://blocs.me to €100/mo then sold it .
Now I’m working full-time on growing instaapply.co to $10k/mo (currently $700/mo since Feb 2024) and sharing my journey on X.
Here’s the Indiehacker's twitter post about my account previous Reddit launch
The Original Twitter Thread:
Cool, keep going
appreciate it 🙏
Nice, will try this on my next post!
Cool!
Great share. Thanks!
nice
i think the most important point here is to select the right audience for the app. It is always good to start with demo first, then when it actually bring values, people will pay attention and your views, conversion will come in nicely.
thanks for sharing this.
Very helpful. I definitely think Reddit is a great way to get attention but definitely is a craft to learn how to use it for business. Hopefully these tips will help me.
I recently launched my app on Reddit and had great success. I got tons of amazing feedback, and some paid users in the process. I plan to share on more subreddits.
Just curious, how to you deal with "no self promotion" rules in many subreddit? So just tell a story in the post and then attach the link in comments?
Same question I had
I agree with this 1000%. Thank you for the insight on getting someone to upvote your post immediately, i never thought of that
I might also add, your post might do better if you write the content as if speaking to a friend and giving more value than you expect to get
Great overview of wha to do or not on Reddit. From my experience, Reddit tends to be fair weather friends, if you will. Depending on how they're feeling that day, they gravitate toward Reddit almost by default or habit to vent because they want to express their opinions on something. And if you're lucky, you might get some encouraging upvotes. Thank you for sharing!
This is very true
Thanks for this post.
What if you're still new to Reddit? How does that change things?
Starting fresh on Reddit can lead to surprising successes, especially when you provide value and engage authentically with the community 🚀
I second this
Any tips?
From what I've seen in my years of being on reddit, once you join a subreddit you really have to understand how that community operates before sharing your content or else you'll be at risk of getting permanently banned
So you're saying: spend a bit of time studying the community before you jump in? Make sense
Exactly. Especially pay attention to the subreddits rules. In most of the subreddits you need to get a certain number of karma from the subreddit to be able to post and this is done by commenting and interacting with the content in the subreddit
When i first posted, i created the account that very day and got 1.8K upvotes on my first post.
So definitely possible as a newbie!
of course that post was about my Notion related project, which has fanatical fans.
But at the same time i didn’t give them a sales pitch, i gave them something to look forward to / admire.
Impressive. Makes a lot of sense too.
Thanks for the advice 🙏
I appreciate you sharing this!
The whole reddit thing is so confusing and dark that it feels like they are going to flip every stone to see if there is anything wrong with your posts, websites, etc.
definitely daunting!
Thank you for sharing such a detailed approach.
That's what the Indie Hackers community is all about 😊🙏
Glad to give something back, have learnt so much on here!
This is actually really relevant for me. I want to leverage Reddit for some things I work on, but I always violate the "don't sound like an advertisement" bit.
Like...I totally do want to advertise my thing, but really only to people who generally would get value from it. I want to get feedback on the product or idea to make it better. I want to see if it resonates at all.
I'll consider this post as a try again soon!
Try changing your approach by giving more value. People that find it helpful will tend to gravitate to your product
Thanks for stopping by 🙏
The platform definitely has potential!
Hope that the tips help in some way with your next launch ✨
This comment was deleted a month ago.
I am also using reddit every day, but im getting only 1K views and some of them downvote to my post due to advertising reason.
My question is what channel are you using?
I am guessing that channel has 5M+ subscribers at leaset if you get 400K+ veiws.
Thanks for sharing! “ … People are known to be incredibly harsh critics on this platform…”
I suppose it helps to pick out the potentially useful feedback where possible, and mine you said, be diplomatic otherwise 😃
Cheers!
Reddit is rough! Careful! Even getting friends to upvote your post can get you banned 😬
A caveat to having your friends upvote. This is technically against Reddits policy and the more vigilant subreddits will report you. Not fun, even if your friends really do like it :)