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Is Google Ads worthless for indie hackers?

The cost-per-click costs there are just ...wow. Way beyond my budget.

Any IHer here had any success with Google Ads?

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    disclaimer: i only experimented with google ads for a week, so i'm nowhere close to being a good source.

    in my case, my project had a narrow set of keywords. since all clicks are coming from exact searches of my keywords, 1eur per click felt very cheap to me.

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