Is SEO (aka organic growth) a good channel for startups

SEO, or organic growth, is undoubtedly one of the most efficient and ROI-positive growth strategies, but it’s not for early-stage startups.

medium.com

I always recommend that early-stage companies first spend as much as they are comfortable allocating toward paid marketing before they shift to SEO. Paid marketing will help quickly determine product-market fit, test your USP, and identify your true core target (or ICP in B2B).