Launch your product with a video: How to make a video that people love

I have been working on launching my product and I wanted to build something that would allow anyone to remember it, while delivering a punch line!

My budget for this was $0....just time and what I already have: Passion and some tools.

I was inspired by Marc Louvion's trailers so I made my own trailer for my PH launch:

YouTube video for my product.

So far it's been a hit!

Here's how the process worked out for me (4 hours of work):

1) Do some research on what movies have the best scene you can use

It was really important to find the perfect clip of a movie or an ad that you're going to edit because that's what will deliver the initial wow effect.

If you're able to mesh your product perfectly with a famous scene from a movie you're going to already have most of the surprise effect, of course a little bit of humor goes along way, so plan on paper before jumping into editing.

2) Find a video editor tool that you can use easily

I personally use Canva or iMovie if I'm on a MacBook, those tools are cheap or free and they're really simple to use.

They allow me to add effects music tracks in also text and transitions don't over complicated it's more about the storytelling than the visual effect.

3) Record bits from your product or act them out

You want to edit a clip from a movie or some other famous media maybe like a famous advert but you want to add parts of your product to showcase its unique value proposition, and the problem that you're fixing a.k.a. the pain.

For me it was losing focus. You have to make sure to cut the video so that it makes sense - this relies on a little creativity!

4) Put everything together

Yup... Easier said than done, but this is the part where if you have prepared a storyboard, you can now bring all of your ideas together into a concise video.

I suggest under one minute here is where your creativity will really stand out or just look at what other people did, and getting inspired!

5) Add sound and effects

It's really important to add audio and sound effects because otherwise, unless you have a really short clip with natural sound from your camera or from the clip that you've edited, you will need to add a little bit of extra noise to keep people focused.

Find free sounds that you can use that are copyright free and you'll be OK on any platform!

6) Get early feedback

As soon as you're done with your early first draft, you should share it with your inner circle and some friends which are not just gonna lie to you.

It's really important to get real actionable feedback so if you're unsure about certain parts of your trailer, make sure you ask feedback about those things for example is the volume too loud does it convey the message is it clear enough etc. etc. Once you're done with the feedback, go back and edit the video to implement the feedback that you think makes most sense not all feedback will make sense and some things are just people being peaky and having opinions so be aware of that not all feedback is the same

7) Upload it somewhere fast:

One of the most annoying things that can happen is having to wait for a video to load so if you happen to have a YouTube account, I suggest you upload it to YouTube.

If you're more fancy you can go with VailOne of the most annoying things that can happen is having to wait for a video to load so if you happen to have a YouTube account, I suggest you upload it to YouTube. If you're more fancy you can go with Vimeo or Wista, or any other tool, which allows you to embed the video onto a webpage, and to give you a short link to share it on social media

At the end of the day it's really cool to make your own product trailer especially if you're launching on product and like myself and you don't have a lot of marketing budget the whole process took about four hours, but I already knew how to use scan because I use it for everything every day if you're familiar with other tools, you'll probably feel the similar experience. I wanted to emphasize the importance of planning in your head and on paper before jumping and making something and also important of early feedback loop I've asked countless of friends on X/Twitter, my family and my beautiful wife before publishing it.