Please roast my AI hairstyles website

Check out what your competitors are doing.

https://www.tresemme.com/us/en/virtualstyler/
https://www.ulta.com/innovation/experiences/hair/
https://yce.perfectcorp.com/ai-hairstyle-generator
https://www.fotor.com/features/hairstyle-changer/

Play around with keywords in the google keyword planner to see what people are searching for. It looks like there are some keywords that fit your business.

try hair style
10K – 100K avg monthly searches

haircut try on
10K – 100K

hair style try
10K – 100K

try it on hairstyles
10K – 100K

test hairstyles on my face free
1K – 10K

hairstyle app
1K – 10K

app to try hairstyles
1K – 10K

Also, why are you targeting women over 50? If you don't have a really good business driven reason to do it, I would start targeting everybody and see what demographics are actually paying for your app. Then after you get some good data about who is using your app the most, you can target those demographics.

But, until then, just run ads for everybody, men and women, young and old.

However, since you already know that women over 50 aren't buying a lot with your current campaign, try focusing on everybody under 50 for the next month or so.

I hope this helps. Good luck!

I'm not totally certain about why you are targeting older women, but 50 isn't that old digitally and they have more time and money than many younger people, so I wouldn't take the comments about your niche being wrong too seriously, you are getting clicks, you just need to convert.
The trouble may be that these folks are not that used to casually buying online and are a little worried about getting conned / may even take offence that you want money to even try the product.
You ask them to enter their email address and credit card before they can get anything and they have no reason to trust your reputation. The money is probably trivial to many of them (cup of coffee and sandwich), it's the risk of fraud / junk mail / social embarrassment that isn't.
How about, if you are getting traffic anyway, throwing people onto different versions of the page and seeing what gets them to the next stage. Offering a photo or two for free without email or cc might at least convince them the site is genuine / genuinely does what it says. Then you can offer a sort of personal AI style report or some such to get them to the next stage, but try lots of different ways of describing it.
Think of it like a pipeline of increasing commitment / trust, which you seem to be doing anyway, 1) get them onto web site (check), 2) harness that attention to buy you a bit more attention and get them to interact (e.g. upload a selfie, see a result, want more), 3) get them to create an account to see more / keep their selfie safe (gets you the email and makes it look less dodgy / more professional), 4) get them to put a cc'in and buy a one off report or set of selfies / combine 3&4. It feels a bit like you are trying to go from first contact to "back to their place" in one go at the moment.
Also, what is it with your AI and gray turtlenecks, these women want hairstyles to look different, cool or young, the sample selfies are wearing bright colours... then the AI gives them a young hairstyle but dresses them like Steve Job's grandma ;)

"But not seeing any sales. People just scroll and never click anything. Our target audience is women above 50."

• Say this again, but slowly...

If a granny would use something like this. she'll definitely get it for free elsewhere. She can't even read the digits on her card.

I think you have the wrong market. Try younger people.

Hi, it might be a product-market-fit problem...it's super hard to pin that down, but from my gut feeling, it's younger generations that are more willing to try these types of products, let alone be curious enough to pay money for it. I suspect older populations are just less interested in:

• changing their hairstyle
• using AI (they might think it's just creepy)
• pay for it
  what do you think?

"women above 50"

Virtual, selfie

These should be enough to close the page.

Why is this page made so complex?

The initial image sample is kinda nice, next up should be upload image or take image on the phone.

After they upload an image you should make the sale

IDK if people would but but at least you make a step and optimise each step. I'd think if you can return a partial result first that would help pull the sale.