Reddit trend —> $6M ARR beauty app for men
UMAX, a simple tool, generates over $6 Mn in ARR by solving the problem that the founder came across on Reddit.
If you head over to r/malegrooming, you'll find tons of guys sharing their photos and asking for advice on how to up their grooming game. We're talking 25+ posts every single day! The founder of UMAX saw this and had a lightbulb moment.
He created an AI-powered app that rates people's looks based on a few photos and offers personalized suggestions for improvement. He started marketing the app right there on the subreddits where the problem was being discussed.
The result? In just 6 months since its launch in November 2023, UMAX is already raking in a cool $6 million in annual recurring revenue (ARR). That's right, $6 million!
UMAX is a very good example of how paying attention to your surroundings can help you identify problems worth solving. Who knows, maybe the next big idea is hiding in plain sight, just waiting for you to notice it.
Keep an eye out, that million-dollar idea might just be hiding around you in plain sight!
We wrote this story in our Newsletter BuilderOS where we share around building and making money on the Internet with our experience of building 10+ product, 4+ acquisition and $150k+ in revenue.
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This is pretty cool!
Yes, how a simple problem be converted into such crazy app
Woah! Simple insight yet such a great outcome!
Oh yeah, I heard about the story on My first million podcast. Pretty insane!
This is a fascinating story! Could UMAX's technology be adapted to other areas where personalised image analysis is valuable?
Yes, that's possible. I don't know the exact tech but it should be gpt-4 vision and a solid prompt which judges a face on some parameters
Amazing story. Any advice on marketing channels you found useful at the beginning?
Sorry, marketing channel for? didn't got you
Wow, gotta start surfin Reddit more, haha.
Any insights on the distribution channels and how UMAX secured the first clients?
yes, as everyone says, Reddit is a goldmine. they started commenting on those photos, also now when you go to those subreddits, the auto mod bot posts a message mentioning Umax under every post.