Roast my landing page (Web Dev Course)
Hey all,
I’m building a web development course from scratch, including the landing page.
I’m planning on officially announcing the release date of the course in a week or so, so I want to make sure that the landing page is as tight as possible.
I would love all feedback the community has to offer
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Hi Andrico. Congratulations on your upcoming launch!
Here are my 2 cents:
What is the main benefit of your product? What problem are you solving? As a user, I'd like to grasp that information right away. It should be prominent in the header area. I'd include a CTA right away on the header.
On the same line of thought, I'd display the secondary benefits of the product clearly: x hours saved, y effort removed, z compatible frameworks, etc.
Hope that helps.
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PS: I noticed you created a calisthenics program. I did something similar to learn the handstand walk. Instant follow! Nice to meet you.
That's awesome! Is your Handstand program online too? I'd love to check it out.
As for your feedback. I think having a CTA right at the top is a great idea. I'm planning on adding a "join now" button underneath the video once I officially go live.
As for the secondary benefits, I wouldn't know how to word such a thing within the context of an online course. Do you have any suggestions?
In some of the earlier lessons in the course, I do talk about how it can solve a lot of problems. I can try and work out how to incorporate those value props better within the landing page.
Yes, it is online. It was the first info-product I released (handstandwalk4rookies). Is there a place here to list all of our indie hacking endeavors? I'm new to this platform, and trying to figure some things out.
As for your product landing benefits, I can think of:
The important thing here is making those benefits very clear, having their own unique space on the page so the reader doesn't have to spend too much time scanning the page to perceive the value they're getting out of your great product.
Hello Andrico, first of all, good luck with your course. I viewed the landing page and it seems good also some sections caught my attention. Section 03 can be more remarkable, you can try to change color, or add shape, or items. I'm not sure but it needs to be completed in my opinion.
Section 04 seems great and maybe you can consider adding a hover effect on the components.
Thanks for the feedback. I'll have a think about ways to bling up section 3.
As for adding hover effects, I think that's an easy way to make the site feel more interactive, great suggestion
Awesome and do post once you are live. Wish you a very successful launch!
Thanks so much for the kind words
It's my pleasure , keep growing 😊
All the very best.
Landing page has a very distinctive look and feel. Color palette and style is very different. It definitely caught my attention.
Personally, the cool part is that you are not using any framework and probably directly going to use APIs that browser exposes. That part is missing in the first view of the page. You might want to include that in 01 along with price if you have decided on the cost.
In the first half where you say created by Andrico Karoulla you can briefly mention your key achievements like open source contributor.
You might want to cut down on some content especially if you want folks to sign up at the end of the page.
Awesome and do post once you are live. Wish you a very successful launch!
Cheers for taking the time to leave your feedback. I wanted to go for a different visual style, though I know it's different from some of the popular modern landing page designs.
I think you're right and I'll make the following changes:
Thanks again
Have you looked at it on mobile?
Is the ms word 95 theme your theme of choice for a reason? I'd think for teaching about components you'd want to show some bling on the landing page. It's very book like minus that one animation
Your twitter shows you like that win95/98 vibe, I wonder if that would convert for the target crowd, depends who you target I guess
Your copy is above average, I'd mainly try to cut like 20%-50% of the word count in each paragraph if it was mine.
Maybe starting with that web component vs framework component earlier in the copy could be a sale point if you can deliver on the wording
Return policy of 7 days, suppose tests have shown that longer returns not only lead to more buys, they actually lead to fewer returns generally even if it's like a 3 year policy, due commonly is set to 3,6 or 12 months
GL
Thanks for reviewing the landing page.
I'll take everything you've said into consideration. I think you're completely right about:
It's also interesting about the return policy. I was concerned about people blitzing through the course and requesting a refund, but maybe it's a non-issue. Do you have any links to research about this? I'd love to learn more.
The only thing I won't change right now is the overall look and feel of the site, since it's the visual style across the entire platform. It would require large and sweeping changes.
Someone can use a 3rd party downloader to save it all within probably 5 minutes to an hour at worse.
They can submit charge backs within 30 days or more with claims it wasn't supplied/didn't work
The returns aren't really to have a balanced system, it's a marketing tool.
I don't care to chase the research and tests at the moment but AFAIK commonly more people refund on a 7/14 days timeline as it's short, they remember it and if they didn't use it they would want the refund, if it's long, they aren't in a hurry and forget about it. Book, games and more are collected and never used, someday in an inaction that stays.
Thanks so much for the thoughtful reply.
Chargebacks are something I'm really worried about, and hadn't considered how I might inadvertently increase them by having a short refund policy.
I'll increase the window for sure!
--UPDATE--
I wanted to give a thanks to everyone that left a comment. It means a lot to see all the encouraging messages and heaps of suggestions.
I wanted to leave an update detailing what I did in response to your feedback:
Simplified the messaging. I like storytelling in a landing page, but based on feedback, it was evident that it was a little too wordy, so I trimmed it down by ~20%. It feels a lot tighter now
I updated the key value props as a couple of simple sentence right at the top of the page. Multiple people said that the "write once and use in any framework" was a compelling value prop.
I added a few more visual touchups, like adding a subtle hover effect to the cards.
Increased the refund policy, from 7-days to 90-days.
Thanks again everyone for taking the time to review. I appreciate it