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What is Bootstrapping?

Bootstrapping is a movement often used by stand-alone product builders. A handle on the back of the boots makes it easy to put on the boot.

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    Bootstrapping refers to the process of starting and growing a business without external funding, such as investment or loans. Instead, the business is self-funded through revenue generated from customers or personal savings. Bootstrapping typically involves careful cost management and prioritizing profitability over rapid growth. It can offer entrepreneurs more control over their business and allow for greater flexibility and creativity. However, it can also require a significant amount of time, effort, and resourcefulness to achieve success.

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