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What tools do you suggest for prospecting?
by
Sri Gari
What is the sales tooling stack you would recommend to an early stage startup founder?
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Hey
I built outbound lists for startups for 4+ years and the process was tedious and expensive. I'm sure you'll face the same struggles.
We had to:
(...)
Having a license with all these tools was expensive and wrangling CSVs between them was time consuming.
I built a tool where you can do all of these steps (sourcing your leads, finding the emails/phones and company information, cleaning your list, creating your personalized outbount content with AI...) in one single platform. You would get access to a lot of B2B data providers without having a license with them.
Let me know if you'd be interested in trying the tool. It's called Airscale. Theres a free trial and I'd be happy to add additional credits to your account if that helps a fellow Indie hacker out. I launched 2 weeks ago and will write a post tonight here in IH to give additional insights!
Some additional tips:
If you're on a budget, Sales Navigator offer a 1 month free trial. Microsoft also have a startup plan that allow you to have 4 months of Sales Navigator at -75%. It's the best B2B database by far. This is where the data is the freshest.
Don't over-tool.
If you're <$50k MRR all you need:
Don't bother with cold calling via phone. Unless you've done it for years, chances are you'll suck at it and it'll depress you.
More than tooling, you should be thinking about a framework and how to ace this. Tooling is easier. Think email copies, structuring your sequence, A/B testing, and how to target the right ICP - these are the real deal breaker.
Past $50k MRR you can be far more surgical.
But for now, keep it simple.
Crunchbase if you're targeting B2B startups. Also heard great things about Clay.
Thank you @PedroCastenada
Doesn't take much IMO. Here are some free tools I've used when doing sales for my startup:
Hope this helps!
Thank @jesus_ That's a quite a list, do we need all of those tools? Could we use just one tool instead?
Yeah, if you're starting out from zero and you're just trying to see if you get a sale, you can use Google Sheets for your CRM and LinkedIn for prospecting.
If you're scaling things up you might want a CRM like HubSpot or Attio and an Email automation tool to send email campaigns.