Win a marketplace through happiness?

Win your marketplace through happiness

Sourced from: The Hierarchy of Marketplaces by Sarah Tavel The first step of building an enduring marketplace is not focusing on GMV(Gross Merchandise Value), but on creating happiness.The marketplace that wins is the marketplace that figures out how to make their buyers and sellers meaningfully happier than any substitute. GMV is irrelevant — a vanity metric that can lead you down the wrong path if you chase it.

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